England Squash launches ‘Get your Game on’ campaign to drive participation

England Squash has today unveiled a new nationwide player campaign to inspire more people to hit the court and capitalise on the profile of the Commonwealth Games in Birmingham.

In a bid to increase participation, the ‘Get your Game on‘ campaign showcases the breadth of playing opportunities available to existing and new players, inspiring them to play squash on their terms, no matter their playing style or background.

More than one million people play squash in England every year and the campaign seeks to encourage infrequent and casual players to step back on court and play more often. It also aims to drive awareness of squash to new and diverse audiences, and challenge perceptions people might have about the sport not being for them, being difficult to access or too hard to play.

Mark Williams, CEO at England Squash said: “The Get your Game on campaign is a nationwide call to action for existing and aspiring players to hit the court and play squash however, wherever and with whoever they like.

“Squash has so much to offer and there really is something for everyone, whatever your ability, age or background. This campaign showcases the inclusive and friendly nature of the sport and its community, and highlights the different opportunities within the game. It encourages everyone to give squash a shot in a way that suits them – whether that’s with friends, a social group session or joining a local club.”

The digital advertising campaign will run across social media and search until September in parallel to national and regional media coverage. Clubs will also be provided with a range of digital assets to help engage new and existing players in their communities.

To find out more about the campaign, visit englandsquash.com/getyourgameon

Clubs and venues can access the campaign assets via the Get your Game on toolkit.

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